Campaign economics calculator
Choose a market, a campaign goal and the number of players. The calculator shows cohort NGR, ROMI and payback over 12 months.
What the calculator shows
The calculator models one campaign for one player list. It uses current Gamble Grip benchmarks and prices for the market and the campaign goal you choose. The result is a modelled scenario: a planning figure for your base.
A real result is measured after launch. The player list is fixed on a date, a control group is held out, and deposits and NGR are reconciled with your reporting. See how this works on the campaign records page.