Enteractive Alternative: Gamble Grip vs Enteractive

Enteractive and Gamble Grip both reactivate dormant players for online casinos and sportsbooks, and neither replaces the operator's CRM. Enteractive is built around one-to-one phone calls by its own agents, paid when players play. Gamble Grip runs a controlled campaign on a fixed cohort across channels, with a measurement method agreed before launch.

A dormant player here means a registered player with no recent bets or deposits, as defined by the operator. This page compares what each service does, how it is paid, how results are read and which operator each one fits. Every statement about Enteractive comes from its own site or from trade press, listed in the page's source notes.

Side by side

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What Enteractive does

Enteractive was founded in Stockholm in 2008 by Mikael Hansson and Bo Sehlstedt, and launched its (Re)Activation Cloud platform in 2017. It says it complements the CRM strategies of operators and works in 50+ markets.

The service is phone-first. Its home page says it calls 1 million+ players every month and says "No robocalls. Real people. Having one-to-one conversations." The operator shares inactive player databases through a secure API. Enteractive's agents then talk to the players in their own language. The same pages say this is combined with a responsible gambling approach and monitoring for risk behaviour.

Trade press describes the same model. In March 2021 iGaming Business reported that Enteractive used native-speaking call agents for FrankFred and cited an overall conversion rate of 35% in the first month of that campaign. In February 2024 InterGame reported that Bethard engaged Enteractive for conversion and reactivation services that complement its existing CRM. Enteractive also lists a partnership with Optimove, dated May 2024 on its timeline, that adds outbound calling to a digital CRM platform. On the Optimove partner page, the agents call players when a campaign underperforms.

Its public milestones include 15+ million players called in a year (December 2025) and G4 accreditation for responsible gaming (2021). These are Enteractive's own statements.

What Gamble Grip does

Gamble Grip is a lifecycle growth service. It works with the operator's existing CRM, PAM, wallet and team. The first engagement is usually Controlled Player Reactivation, covered in Lifecycle Factory.

Before launch the two sides fix the cohort, the exclusions, the target player action, the control group or reliable baseline, and the measurement window. Gamble Grip then builds the journey and content, prepares messages and call and chat scripts, manages the conversations and records each outcome in CRM. It reconciles player actions with deposits, NGR, campaign cost and its own fee. The last step is a decision on what to keep, change, stop or scale.

Gamble Grip publishes its campaign results every month. For October 2026:

• CPM model, reactivation in 20 markets: 48.6% of contacts reached, 11.0% interested, 7.9% visited the operator's site. The cost per visit ranged from $0.82 in Bangladesh to $10.42 in Tajikistan.
• CPM model, Reg2Dep in Türkiye: 65.8% reached, 31.8% visited, $1.02 per visit.
• Revenue-share model, 9 markets: $2,716,750 of deposits and $318,172 of client NGR, of which Türkiye brought $2,378,075 of deposits and $246,707 of client NGR.

These are outcomes in the treated group.

How each one is paid

Enteractive writes on its site that operators "only pay when players play" and that it invests in inactive players and shares the gain. The home page adds "zero upfront costs." The pages reviewed do not publish rates, so the fee basis and the definition of a paying player need to be in the proposal.

Gamble Grip works on CPM or revenue share. Under revenue share its fee is a share of the result: in October 2026 the client NGR in 9 markets was $318,172. Under CPM the operator pays per contact: in October 2026 a lead cost from $0.08 in Mexico to $0.73 in Uzbekistan, and a visit from $0.82 to $10.42.

Both models move cost toward results. The unit differs. Enteractive ties payment to player activity. A CPM model ties cost to the campaign, and the result is read as cost per visit or per interested player.

How results are measured

Enteractive's home page lists three headline figures for 2025: deposits generated, player interactions daily and added operator NGR. The pages reviewed do not describe a control-group method. Before signing, ask how a reactivated player is counted, over what window after a call, and whether players who would have returned anyway are excluded.

Gamble Grip sets the method before launch. Business results are kept apart from activity such as contacts and calls. A campaign is ready to run when the audience can be fixed, CRM and transferred data use the same player ID, deposits and NGR can be reconciled for the cohort, and a control group or reliable baseline can be set. The campaign economics calculator models cohort NGR and payback over 12 months.

For any provider, read the result against incremental lift, not against all deposits from contacted players.

Exclusions and third-party calls

Calling players carries the same exclusion duty as emailing them. Marketing must not reach self-excluded customers, including those whose exclusion has expired but who have not yet chosen to return. The operator is responsible for what a contracted provider does on its behalf.

Whichever provider you choose, three controls belong in the contract and the data feed:

• Self-excluded players, players on time-outs and players without consent for the channel are removed before any list leaves the operator.
• The provider stops contact on complaint or exclusion.
• The operator can audit who was contacted, when and by which channel.

Enteractive states that it holds G4 accreditation and Cyber Essentials Plus certification. Gamble Grip fixes exclusions before launch. In both cases the operator carries the accountability.

When each one fits

Enteractive fits an operator that:

• wants a human voice on dormant and unfunded accounts at large volume;
• prefers a fee tied to player activity with no upfront cost;
• is happy to hand a defined list to a specialist call operation and run its own CRM beside it.

Gamble Grip fits an operator that:

• wants one team to own a single campaign from cohort design to measured result;
• wants the measurement method, control group and cost reconciliation fixed before launch;
• may later need the same approach for welcome, first or second deposit, retention or event campaigns, or a dedicated CRM team through Lifecycle Team.

An operator that is unsure whether the problem is reactivation at all can start with a Lifecycle Assessment. The article on player reactivation campaigns covers the method in more detail.

The two can run side by side on separate cohorts. Keep them separate, so each result is read on its own.

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