# Gamble Grip Campaign Results: October 2026 by Market Gamble Grip campaign results for October 2026: CPM reactivation in 20 markets and revenue share deposits and NGR in 9 markets, with what each number means. Gamble Grip publishes its campaign results every month. In October 2026 its CPM campaigns reached 48.6% of contacted players, 11.0% showed interest and 7.9% visited. Its revenue-share campaigns in 9 markets brought $2,716,750 of deposits and $318,172 of client NGR. The results come from the October 2026 digest, with data as of 6 November 2026. Clients and brands are not disclosed. ## CPM: results by market Under CPM the operator pays for each contact in the campaign. The campaigns are reactivation of dormant players and, in Türkiye, Reg2Dep: bringing registered players to a first deposit. | Market | Campaign | Reached | Interested | Cost per interested player | Cost per lead | Visited | Cost per visit | | --- | --- | --- | --- | --- | --- | --- | --- | | All markets | | 48.6% | 11.0% | | | 7.9% | | | Armenia | Reactivation | 62.2% | 9.9% | $6.43 | $0.63 | 15.7% | $4.06 | | Ukraine | Reactivation | 72.7% | 11.6% | $3.64 | $0.42 | 20.2% | $2.09 | | Tajikistan | Reactivation | 63.6% | 9.1% | $5.21 | $0.47 | 4.5% | $10.42 | | Belarus | Reactivation | 61.9% | 17.0% | $3.24 | $0.55 | 14.0% | $3.93 | | Kyrgyzstan | Reactivation | 28.4% | 7.7% | $4.40 | $0.33 | 8.0% | $4.24 | | Uzbekistan | Reactivation | 55.9% | 13.3% | $5.51 | $0.73 | 14.2% | $5.16 | | Brazil | Reactivation | 26.0% | 2.7% | $4.24 | $0.12 | 2.2% | $5.15 | | Chile | Reactivation | 43.2% | 8.3% | $1.18 | $0.10 | 3.2% | $3.09 | | Colombia | Reactivation | 26.5% | 6.3% | $2.11 | $0.15 | 3.5% | $3.75 | | Mexico | Reactivation | 16.3% | 6.3% | $1.27 | $0.08 | 3.8% | $2.09 | | Argentina | Reactivation | 12.5% | 5.9% | $2.39 | $0.14 | 1.4% | $9.76 | | Puerto Rico | Reactivation | 62.0% | 13.0% | $3.14 | $0.41 | 9.9% | $4.09 | | Philippines | Reactivation | 22.8% | 6.3% | $6.42 | $0.46 | 6.6% | $6.91 | | Pakistan | Reactivation | 65.3% | 22.4% | $1.81 | $0.41 | 17.3% | $2.34 | | Indonesia | Reactivation | 21.8% | 17.6% | $1.62 | $0.28 | 4.6% | $6.16 | | Bangladesh | Reactivation | 68.6% | 27.8% | $0.88 | $0.24 | 29.7% | $0.82 | | Thailand | Reactivation | 46.8% | 22.1% | $1.30 | $0.29 | 28.4% | $1.01 | | India | Reactivation | 87.0% | 16.0% | $1.73 | $0.28 | 11.1% | $2.49 | | Türkiye | Reg2Dep | 65.8% | 21.1% | $1.54 | $0.33 | 31.8% | $1.02 | | Türkiye | Reactivation | 50.6% | 13.0% | $1.76 | $0.23 | 23.3% | $0.98 | | Russia | Reactivation | 75.5% | 28.7% | $1.18 | $0.34 | 4.9% | $6.93 | The highest visit rates were in Türkiye on Reg2Dep (31.8%), Bangladesh (29.7%) and Thailand (28.4%). The lowest cost per visit was in Bangladesh ($0.82), Türkiye on reactivation ($0.98) and Thailand ($1.01). **Share of contacts who visited, top CPM markets** - Türkiye, Reg2Dep: 31.8% - Bangladesh: 29.7% - Thailand: 28.4% - Türkiye, reactivation: 23.3% - Ukraine: 20.2% ## Revenue share: results by market Under revenue share Gamble Grip earns a share of the result, so the results are counted in money. Deposits and client NGR are for October 2026 and include players Gamble Grip brought back in earlier months. | Market | Deposits | Client NGR | | --- | --- | --- | | All 9 markets | $2,716,750 | $318,172 | | Türkiye | $2,378,075 | $246,707 | | Brazil | $212,024 | $41,535 | | Russia | $62,168 | $14,616 | | Panama | $23,572 | $1,648 | | Malaysia | $12,750 | $4,147 | | Kazakhstan | $12,527 | $2,865 | | Thailand | $7,213 | $2,409 | | Kyrgyzstan | $6,188 | $2,604 | | Singapore | $2,233 | $1,641 | **Client NGR by market, revenue share** - Türkiye: $246,707 - Brazil: $41,535 - Russia: $14,616 - Malaysia: $4,147 - Kazakhstan: $2,865 ## What each number means - Reached: the share of contacts in the campaign who were reached and took the conversation. - Interested: the share of contacts who showed interest in the offer. - Visited: the share of contacts who came back to the operator's site after the campaign. - Cost per lead: the campaign cost per player in the campaign list. - Cost per interested player and cost per visit: the campaign cost per player who showed interest or visited. - Deposits: the money deposited by players Gamble Grip brought back, in October 2026. - Client NGR: the operator's net gaming revenue from those players in October 2026. See [NGR](/glossary/ngr/). ## How Gamble Grip measures a campaign Gamble Grip starts with one fixed cohort, one controlled campaign and one agreed measurement method. Business results are measured separately from activity. Before launch the parties agree: - the cohort - the exclusions - the target player action - a control group or a reliable baseline - the NGR definition - the attribution window After launch Gamble Grip records each conversation outcome in CRM and matches player actions to deposits, NGR, campaign cost and the Gamble Grip fee. The decision on what to run next follows from that evidence. Four conditions precede the first controlled campaign. The audience can be fixed. CRM and transferred data use the same player ID. Deposits and NGR can be reconciled for the cohort. A control group or reliable baseline can be set. The [campaign economics calculator](/tools/campaign-economics-calculator/) models a scenario before a brief. For reactivation, Reg2Dep and the other campaign types behind these results, see [Lifecycle Factory](/lifecycle-factory.html). ## FAQ ### Which campaign results does Gamble Grip publish? Monthly results of two pricing models. For October 2026: CPM reactivation campaigns in 20 markets and a Reg2Dep campaign in Türkiye, and revenue-share campaigns in 9 markets with $2,716,750 of deposits and $318,172 of client NGR. ### What is the difference between the CPM and revenue share results? Under CPM the operator pays for contacts, so the results show reach, interest, visits and the cost of each. Under revenue share Gamble Grip earns a share of the result, so the results show deposits and client NGR. ### Why are deposits and NGR higher than the October contacts alone would produce? Revenue-share deposits and client NGR for October include players Gamble Grip brought back in earlier months who kept playing in October. ### Are the country cards on the website results too? No. The country cards on the home page are calculated scenarios from the campaign economics calculator. This page shows observed results.